WPP Research

2026

Embedding Alignment for Profile Matching ↗ ↖

Machine Learning Embedding Alignment Profile Matching Identity Resolution WPP Research

An exploration of techniques for aligning distinct embedding spaces to improve profile matching and unified identity resolution in privacy-first, cookieless environments.

Are Open-Source Embedding Models Good Enough? ↗ ↖

Embedding Models Open-Source AI RAG Natural Language Processing WPP Research

A comparative study analyzing the performance, cost, and privacy of open-source embedding models against proprietary APIs in enterprise environments.