About
Hey, I’m Simon Philp!
This is my personal page to showcase my personal and work-related projects.
I serve as a Data Scientist within the WPP Research team at Satalia, where I bridge the gap between rigorous foundational AI research and scalable, real-world deployment. My focus is on solving the most complex challenges facing global brands in the AI era, transforming novel concepts into trusted, high-impact systems.
Current Focus Areas (Q2 2026) #
- Self-Improving Agents: Enhancing a performance-driven agent architecture designed to autonomously optimize and drive successful marketing engagement.
- Active Learning: Implementing advanced Active Learning techniques to streamline the labeling process and extract maximum value from massive, unlabeled datasets.
Previously achieved a Distinction in the Data Science and Analytics MSc at the University of Leeds, following a First-Class Honours degree in Mathematics from Durham University.